Our Team.

Founded in 2012, Ascension Coffee proudly opened its first café in the Design District and continues to be a pioneer of specialty coffee in North Texas.

Our cafés reflect our belief in the importance of a stress-free and inviting atmosphere where community can thrive. We strive to make each Ascension café an authentic, warm, and relaxed place that everyone can call their own.

We are a collection of coffee and culinary artisans proudly sharing our passion, craft, and expertise in an approachable way.

Jessica Keenan

President, Ascension Coffee
Jason Connelly

Director of Culinary & Executive Chef
Alex Jacob

Head Roaster

jessica keenan jessica-keenan President, Ascension Coffee

Jessica Keenan joined Ascension Coffee as Managing Director of Ascension Coffee Roasters in 2021 and now serves as Brand President.

Jessica spent her childhood traveling and living, primarily, in Southeast Asia, awakening a deep interest in culture and food customs. Jessica has spent her career working with coffee and specialty foods across the United States. Jessica joined the Ascension team from Allegro Coffee, a subsidiary of Whole Foods Market, where she spent thirteen years, most recently serving as Allegro Coffee’s Director of Sales. Travelling to coffee farms around the globe affirmed her dedication to supply chain sustainability; from ensuring future job and food security for coffee producing partners to living wages for baristas. “As consumer awareness around specialty coffee increases, we have a unique opportunity to connect communities of producing partners directly with our own, validating the interdependence of the human experience and creating investment in a shared future.”

A certified Q Arabica Grader, Jessica oversees green coffee purchases for Ascension as well as managing the coffee roasting division of the organization. With the Ascension brand, Jessica is thrilled to be a part of something special in the North Texas market and have a direct impact on a locally based organization known for a deep commitment to quality.

Jessica and her husband Jason live in Fort Worth with their two children, three dogs, and a cat.

alex jacob alex-jacob Head Roaster

Alex Jacob joined Ascension Coffee Roasters in 2019. In his time at Ascension, he has focused his efforts on roasting, sourcing, and the international trade of coffee. Starting as an apprentice under the guidance of Russell Hayward, the founder of Ascension, Alex was able to achieve the title of Head Roaster. He assists in all formulations, roasts and cuppings as the organization continuously improves its quality and our love of the bean. Alex is instrumental in daily coffee operations and equitable, sustainable green coffee sourcing.

Prior to joining Ascension, Alex Jacob attended Texas Tech University and Texas Tech University’s Health Sciences Center where he earned master’s degrees in Public Health and Public Administration. His insatiable interest in the coffee industry led him to accept a position at Gold Stripe Coffee Roasters in Lubbock. Alex educated customers on coffee while honing his service and barista skills. His background in biochemistry quickly took him to Gold Stripe’s Roastery where he learned the complexities of roasting, which include brewing, flavor, and development. Alex’s time at Gold Stripe grew his love for coffee culture and its ability to impact lives. His passion continues with Ascension Coffee Roasters today.

jason connelly jason-connelly Director of Culinary & Executive Chef

Jason Connelly joined Ascension Coffee as Director of Culinary and Executive Chef in 2021, after serving as the Executive Sous then Executive Chef of the Adolphus Hotel in Dallas.

Jason’s culinary journey began at the Renaissance Marriott Hotel in downtown Baltimore. He quickly rose through positions; from cook to lead cook, supervisor to assistant sous chef and then sous chef. Promoted to the J.W. Marriott Marquis in Orlando, Jason led teams catering events with up to 2,000 guests spanning all day parts. As the Executive Chef at Sea Level Restaurant & Ocean Bar (Ft Lauderdale Marriott Harbor Beach Resort & Spa), Jason sourced local ingredients and cultivated his own herb gardens to highlight on his chalk board. Prior to completing his 16-year career with Marriott, he was responsible for seven restaurants on property at the J.W. Marriott Desert Ridge in Arizona.

Jason is a proud native of Chester, Pennsylvania and was raised in nearby Wilmington, Delaware. He received his education in Culinary Arts at Baltimore International Culinary College.